AI Strategy Masterclass For Product & Engineering Leaders
Ship products that are built to last and deliver real customer delight.
Categories: AI Strategy
Limited-time: use code AISMCENA for 20% off · ends 01 Sept 2026
Overview
"What's our AI strategy?" You're being asked this question daily, but do you have a clear strategy? How do you know if your strategy is the right one? How can you deliver more impact, faster? This one-day workshop gives you the playbook to do exactly that. In six hours, you'll: Start telling what's worth building from the noise, and aim AI at real problems, not just features to ship. Turn a vague "add AI to this product" mandate into a clear strategy you can defend to your team and your leadership. Design products with learning loops that improve on their own, instead of static features you keep patching. Learn how to think big with AI, and why most PMs stop one level too early. Apply all of it, live, to a real product problem you bring, and leave with a concrete plan to move it forward.
What you'll learn
- Make confident decisions on AI capabilities to build Spot AI opportunities that actually drive customer value, and eliminates the ones that are noise. Zoom out to identify the real problem, not just the one you were handed.
- Turn a vague AI mandates into a durable strategy you can defend Translate "add AI to this product" into a specific bet with a clear reason it wins. Communicate "why it matters" in language your team and leadership will get behind.
- Design products that get better on their own Build learning loops and self-correcting systems instead of features you keep patching. Start thinking in intelligence layers, not one-off releases.
- Learn proven techniques to think big Learn mental models and judgment frameworks to see the bigger picture. Take bigger swings with less fear, because you can see the path to them.
Agenda
- 30 min Why strategy is your biggest lever in AI Goal: Understand why strategy is the most important aspect when execution is cheap.
- 1 hourWhat is judgment, Frameworks for good judgment. Goal: Learn parts that make up good judgment, and the trade-offs hiding inside every product call.
- 1 hourThinking big, Taking decisions in ambiguity Goal: Apply proven frameworks to deliver more impact, in highly ambiguous situations.
- 2 hourPrinciples for building AI products Goal: Frameworks for building a brand new AI product, transforming an existing product with AI, and enabling your team with AI agents.
- 1 hourWork on your own problem Goal: Apply the frameworks live on your product and go back with concrete next steps and live feedback.
Projects
You'll leave with a concrete plan for a real decision you brought — and a set of frameworks you can apply to any problem going forward.
About Cena
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FAQ
Who is this workshop designed for?
This workshop is built for product managers and engineering leaders who are being asked to define or deliver an AI strategy and want a structured way to think it through. If you are earlier in your career or have no product or engineering context, you will likely find the content moves faster than expected.
Do I need a technical background to get value from this?
A deep technical background is not required, but you should be comfortable thinking about product decisions and tradeoffs at a strategic level. The focus is on strategy and decision-making, not on writing code or building models.
What should I bring or prepare before the session?
Come with a real product or initiative you are currently working on, because you will apply the frameworks to it live during the workshop. No pre-reading or preparation is specified, but the more concrete your problem is, the more you will get out of the hands-on portion.
What is the format of the day?
It is a live, one-day workshop that runs for six hours. The session combines instruction with applied work, so you are not just listening to a presentation but actively working through a real problem by the end.
What will I leave with at the end?
You will leave with a concrete plan for moving your specific AI product problem forward, along with a framework for evaluating what is worth building and how to articulate a defensible AI strategy to your team and leadership.
Is this workshop recorded, or is attendance live only?
The listing does not specify whether a recording is provided, so you should reach out to the practitioner directly to confirm if access after the session matters to you.
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