Pricing your first AI workshop on Maram

When you list your first live workshop on Maram, the price you pick does two jobs. It tells buyers how confident you are. And it sets up every decision you make later, from discount codes to bundles to cohort pricing.

Here is what we have learned from the practitioners who have run the most sessions.

Start above the floor, not at it

Maram's minimum price for a paid workshop is $200. That is the floor, not the target. A practitioner with real practice in the topic should not list at the floor by default. The floor exists to protect the marketplace from $19 webinars, not to anchor your price.

A reasonable starting band for a single-session, 60 to 180 minute workshop is $250 to $450, depending on:

• How deep the practice is (more hands-on building = more value)
• Whether the buyer leaves with a usable artifact (template, repo, framework)
• How much one-to-one time you give during the session (Q+A only, or breakouts)
• Your track record on the topic

If you are not sure, list at $295. You will collect signal from the first cohort and adjust.

Cohort programs follow a different math

For multi-week cohort programs, the pricing guide we show in the product editor is the same one Maven publishes for its instructors, because it works:

• $800 to $1,200 for 6 to 8 live hours with at least one project
• $1,200 to $1,800 for 8 to 12 hours with multiple projects or a capstone
• $1,800 to $2,450 for 12 to 20 hours with multiple projects and a capstone

These bands are descriptive, not prescriptive. A 4-week cohort with 6 live hours and a strong project usually sells at $895 to $1,195. A 6-week cohort with 12 hours and a capstone usually sells at $1,495 to $1,795.

Leave 15 to 20 percent of headroom for codes

Whatever number you land on, list a little above the number you really want. Then run early-bird codes, founder-friend codes, and partner-launch codes off that list price. The discount feels like generosity to the buyer; you still hit your target net.

For example, list at $495 and ship an EARLYBIRD code worth 20 percent off for the first 20 seats. The first 20 buyers pay $396. After that the price reverts. Both numbers look fair.

You create discount codes inside the product editor, in the Discount codes section.

What you actually take home

Maram's split is 10 percent to the platform, 90 percent to you, less Stripe processing. The worked example we publish in our terms:

• A $1,000 sale goes through Stripe.
• Maram keeps $100.
• Stripe takes 2.9 percent plus $0.30 on the remainder ($26.40).
• You receive $873.60 seven days after the session is confirmed delivered.

If you also offer a 20 percent early-bird code on the first 5 seats of that workshop, your average take per seat drops to about $698. Still meaningful for a 90-minute session.

Common mistakes

• Listing at the floor "to be safe." Buyers read a $200 workshop the same way they read a $20 ebook: cheap probably means thin. Charge for the value, not the comfort of underselling.
• Promising lifetime access on a live workshop. A live workshop is a moment. The recording is the artifact. If you promise lifetime support, you are signing up for unpaid work.
• Bundling too early. Wait until you have a clear repeat session before bundling. Bundles work when the buyer trusts you for the second purchase.
• No price-defending copy on your landing page. State the price, show the value, move on. If you are explaining the price, the buyer already left.

What to do next

1. Open your product editor for your first workshop.
2. Set a price in the $250 to $450 band, above the $200 floor.
3. Create one EARLYBIRD discount code worth 20 percent off, max 20 uses, expiring two weeks before the session.
4. Publish.
5. Share the landing page link with your audience.

If you do this on Monday, you can be live by Friday with paid registrations starting to roll in.

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Questions about pricing your specific workshop? Reach out to [[email protected]](mailto:[email protected]).